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Aravi (n.) — soul of creativity

Put your creativity in every machine that makes.

The brand-context layer for the agentic web. One profile every AI tool reads before it writes a word or makes a pixel for you.

Join the waitlist No credit card. Private beta. Your materials stay yours. See how it works
How it works

Three steps. One profile every tool obeys.

01 — Ingest Send in what you already have Decks, docs, old style guides. Aravi turns them into one living brand profile: your voice, your palette, your rules. Docs in → 1 profile out
02 — Query Every AI tool reads the same profile Any tool that speaks MCP or REST asks the same question and gets the same answer — Figma, Claude, or something your own team built. MCP + REST
03 — Validate + compound Every output gets scored, every decision sticks Each output is scored 0 to 100 against your profile. Approve or reject it, and the profile gets sharper next time. 0–100 score
The cost of doing nothing

AI already makes decisions for your brand. Right now, it's guessing.

0%of marketers still hand-review AI output to keep it on-brand
0xmore likely off-brand AI content is to cost trust than build it
0%of marketing leaders already call “AI slop” a real problem
The brand-context layer

Built for every machine that makes on your behalf.

Strategy, voice, and visuals become one living brand profile: a single source of truth, not a PDF nobody reads.

→Docs, decks, and style guides in. One profile out.

Every tool and agent reads your brand profile over MCP or our API before it writes a word or makes a pixel.

→No copy-pasting context into every new tool.

Every output is scored against your brand. Off-brand work gets caught before it ships, not after.

→A 0–100 brand score on every single output.

Your taste doesn't reset every time a new tool ships. Each approve and reject teaches the layer what's on-brand for you, and it keeps what it learns.

→Every approve and reject becomes a rule it keeps.
What you get

Four things ship with every brand profile.

No dashboards to configure first. These are the four things your team and every agent actually touch.

01
Brand profile Your voice, palette, and rules as one file. Versioned like code, ready to export anytime.
JSON · v2.3 02
MCP + REST API Every agent asks it the same way, whether that's Figma, Claude, or your own tool.
84ms p95 03
Validation scoring Every output gets scored 0 to 100, with the exact rule it broke if it fails.
0–100 scale 04
Compounding log Every approve and reject gets logged, so the model gets sharper and never resets.
Append-only

You don't need a rebrand. Bring what you already have.

Docs, decks, and a Slack full of decisions. That's enough to start.

Get early access No credit card. Private beta. Just your work email.
What we believe

Accountable, not just legible

A style guide makes your brand legible. It does nothing to stop an agent from ignoring it. Aravi goes further: every profile is queryable by any tool, and every output gets scored against it before it ships. Legible is a PDF. Accountable is a gate.

Read the manifesto
A hand-carved wooden letterpress block of the letterform "A" resting on warm linen beside brass typecases and ink.
Bring the files you'd never post publicly

Your brand never leaves your hands.

Decks, guidelines, the decisions buried in Slack — the private material that makes your brand yours. Hand it to Aravi and it stays encrypted, stays yours, and disappears the moment you ask.

  • SecurityEncrypted in transit and at rest
  • OwnershipYours forever — deleted on request
  • AccessLimited to the two founders
Kunal Bairwa & Aditya Bisen The only two people with access — email us directly
Read the security terms
Why now

AI agents are already making decisions for your brand.

Every agent your brand touches is about to make something on your behalf. Get there first with a machine-readable source of truth, and you decide what it makes. Wait, and it decides for you.

Before you join

Questions you're already asking.

One file: your voice, your palette, your rules, versioned like code. It's the one thing every AI tool reads before it makes anything for your brand.

Any tool or agent that can call MCP or hit our REST API. That already includes Claude and Figma, plus any internal tool your own team builds.

Setup starts the moment you hand over what you already have: decks, docs, a style guide, a Slack thread full of decisions. No workshops, no brand-strategy sprint — we build the profile from what exists.

Full access to your brand profile, the MCP and REST endpoints, and validation scoring, from day one. You're in the first cohort we bring on, and what you need shapes what we build next.

They stay yours. We use them only to build and run your brand profile. Everything is encrypted in transit and at rest, and you can ask us to delete it any time. During the private beta, only our two founders have access.

There's no fixed date yet. We're bringing on one small cohort of brands at a time, starting with the waitlist. Join it, and we'll email you the moment your cohort opens.

The line nothing artificial may fall beneath.

Join the first cohort of brands putting real creativity behind everything their AI makes.

Reserve your spot No credit card. Private beta. Your materials stay yours.