Writing on what breaks when AI makes for you.
How teams keep AI-made work on-brand, from the people building the layer that checks it.
Four notes on staying on-brand.
Short, specific pieces on where AI output drifts off-brand, and what actually holds the line: brand profiles, MCP, validation, and the compounding case for consistency.
Two teams ship the same AI content tool on the same day. Six months later, one still reviews every asset by hand. The tool wasn't the difference.
A brand guideline was written for a human who already had taste. Here's what has to change so a machine can read it too.
Model Context Protocol lets an agent ask for your brand rules instead of you pasting them in. Here's what has to be true first.
Ask three AI tools for the same thing and you get three different brands. Here's why, and what actually closes the gap.